centered
Album Cover
Concept, Art Direction
Chevrolet
Showroom Posters
Art Direction
make way for change
Print Advertising Campaign
Concept, Art Direction
Unlimited
Print Advertising
Concept, Art Direction
service at its best
Print Advertising Campaign
Art Direction
a wild jump
Radio Ad
Concept
a beautiful walk
Radio Ad
Concept
big brother offer
Radio Ad
Concept
MADE
Branding
Concept, Design
Skills
Creative
10+ years experience delivering creative visual solutions for a wide range of clients. Proven experience in driving brand engagement across different platforms. Extensive knowledge in advertising and brand campaign strategy, new business development, with a special focus on story telling.

Software
Mac OS, Windows, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Adobe After Effects, DPS Velocity, DPS Reality.
Experience
Freelance Art Director
September 2009 – Present


Key Projects

Kulacom Telecommunications, Jordan
- Conceptualized, executed and delivered a multi-channel brand / product marketing
   campaigns based on a joint extensive research with Kulacom's marketing team.
- Manage creative direction of marketing campaigns and oversee production of all brand collateral.
- Writing and presenting cohesive and persuasive rationales for campaign approaches.
- Leading the unified process of marketing/concept/design and post-production execution.

MADE Personal Development Professionals, Dubai – UAE
- Naming, sloganeering, and profile copywriting.
- Identify each program with a unique name.
- Brand and collateral design.
- Digital design and social media implementation.

Emad Alaeddin - Singer, Song Writer
- Branded Emad Alaeddin as a solo artist for his first solo album. This included album cover
  and inside leaflet designs.
- Directed, produced, and edited Emad Alaeddin's first music video "Sunshine".

Zakher Marine Int., Abu Dhabi - UAE
- Collaborated with marketing directors in re-positioning the brand to provide
  a fresh new platform for future exposure.
- A new corporate design was created and adopted to reflect the new brand positioning,
  including all in-house collateral, web design, promotional items for
  international exhibitions.
- Work in tandem with the web development team to insure front-end and back-end
  structures are aligned.

Art Director
Imagine Marketing & Communications
December 2008 – September 2009 (Contract)

Key Projects

DAMAMAX Broadband Solutions - Sudan
- Brand design and development to be formally accepted as a registered trademark in Africa and
  in the MENA region.
- Led the advertising architecture; conceptual and visual design, content creation, and production
  for the company's launch advertising campaign and offerings campaigns.
- Managing outside resources, including vendors, photographers, 3D artists, printers,
   colour separators, freelancer art workers, web and interactive sub-contractors.
- Managing art direction, design, copywriting and production of marketing collateral.
- Quality control, including proofing, reviewing, measuring and evaluating staff performance,
 creative output and campaign process (es).

Al Hikma Pharmaceutical Company - Suprax® anti-infective
Working closely with the product managers and marketing team to create a new concept and design for Suprax® new sales brochure. Sales grew significantly with the help of the new design as a result. In 2009 sales almost reached the double in the Iraqi market alone.

Art Director
INSIGHT Advertising
April 2008 – August 2008 (Contract)

- Created, directed and edited 6 TV adverts for a public awareness electricity savingcampaign.
- Implemented press ads, flyers, and designed a micro website to support the new campaign.

Editor/Digital Artist
Telemax Productions
June 2002 – September 2007

Non-linear editing and motion graphics specialist; working on state-of-the-art software systems to create high quality video commercials.

Working closely with producers, directors, photographers, 3D artists, sound designers, graphic designers, animators and other video editors, has helped me develop a better understanding of visual and audio communication in advertising.
Education
Bachelor of Arts in Computer Science Programming
University of Mutah


References
Available upon request

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